Merchants and consumers would agree that in recent years, shopping has shifted from being done in brick-and-mortar stores, to being done online and this trajectory was drastically accelerated by COVID-19. Now people are buying everything from groceries to furniture to electronics online.
As the chart below illustrates, more than $5 Trillion (about 30% of global retail spending) is up for grabs.
If merchants want to get their hands on a slice of the online retail pie, they need to provide a top-notch mobile shopping experience. The competitive gap will widen between retailers who provide great mobile experience and those who don’t. Brands will need to make site speed a priority. They will need to adopt a mobile-first mind-set; constantly monitoring and optimizing their site speed.
by Ekaterina Bolovtsova from Pexels
Speed = Money
According to a recent report by Deloitte, 70% of consumers say that page speed impacts their willingness to buy from an online retailer and American shoppers say that latency is the number one reason why they decide to abandon a website and go to another one to purchase the item they want.
Source: Salesforce State of the Connected Customer
Source: Deloitte — Milliseconds make Millions
Why do some websites load more slowly than others?
One factor that impacts website loading speed is the content delivery network (CDN) that the site uses. A CDN is a geographically distributed group of servers that work together to enable the quick transfer of assets needed for loading Internet content including HTML pages, javascript files, stylesheets, images, and videos.
Many current CDN technologies are optimized for static content and are not optimized for dynamic, constantly changing e-commerce websites. This can be a challenge when consumers demand a rich and responsive online shopping experience. If online merchants want to attract and retain customers, they must offer a rich, immersive experience that is consistent and fast and delivers content within seconds and tools like Zycada can help them do that.
Using bots to create the fastest online experience
Zycada supports online merchants and their goals of providing a top-notch shopping experience by leveraging the power and scale of its acceleration technology. Zycada’s Cloud Service Accelerator product delivers up to 15x faster dynamic web, mobile, API requests than top clouds and CDNs.
Every time a site has a visitor, Zycada springs into action, using its knowledge of a site and how real users interact with it to work ahead of customers and deliver content to them immediately, creating a responsive, personalized shopping experience.
Zycada works with existing e-commerce & web technology, doesn’t require any code changes on front or back-end of the site, and deploys in minutes. Zycada is complementary to existing CDN networks and can be integrated transparently over any CDN.
As mobile shopping continues to dominate the retail world, merchants will need to provide a fast and easy mobile experience if they want to stay ahead of their competition. The Zycada Platform enables the fastest online shopping experience in the world. To learn more about Zycada, visit their website.
