We feel incredibly fortunate to announce our investments into Redo, a transformative post-purchase eCommerce platform. The $24M of equity financing came from rounds led by Pelion Venture Partners and Cervin Ventures.
The funds enable Redo to accelerate the development of a suite of products to complement its flagship product for eCommerce returns. Redo’s mission is to deliver an integrated suite to address the varied needs of eCommerce brands including order tracking, support tickets, at-home pick up, and package protection.
Why We Invested
Redo offers free software to eCommerce merchants who, in turn, offer their end customers an option to return or exchange for a fee. In essence, customers buy a “warranty” to be able to return or exchange. The performance of the merchant is aligned with Redo’s success. The platform creates a paradigm shift in customer conversion at check out as shoppers with Redo buy more and return less, driving higher customer satisfaction and margins.
Redo has an amazing leadership team. Sterling Snow’s transition from an operating partner at Pelion Ventures to CEO of Redo underscores his belief in the company's potential. As the previous CRO of Divvy (acquired for $2.5B) and an early employee at Jive (acquired for $350m), he is a natural born leader that we would back to build any company. Sterling’s strategic vision, leadership skills and operations focus has enabled him to establish a strong management team and an amazing company culture built on excellence.
The eCommerce returns market, valued at over $800 billion (source: Statista), presents a significant opportunity for Redo to capture market share and drive growth. Their partnerships with major players like Shopify and various 3PLs highlight the platform’s versatility and effectiveness to empower small businesses to thrive.
We are excited to welcome Redo to the Cervin family!
