Cybersecurity has always been and will continue to be a critical concern for organizations of all sizes and across various industries. In today's rapidly changing digital landscape, where new threats emerge daily, brands and organizations must stay vigilant and proactive in adopting robust security measures to protect their valuable assets, including intellectual property, customer data, and proprietary information, from unauthorized access, theft, and potential breaches.
There is a significant problem with the way we approach cybersecurity. All current security solutions, including Bolster, prioritize the protection of specific attack vectors used by attackers. An attack vector is a pathway or method used by a hacker to illegally access a network or computer to exploit system vulnerabilities. Examples of attack vectors include:
- social media platforms
- attachments or links in emails
- web pages
- mobile applications
As a result, security organizes their solutions based on these vectors: social media protection, email protection, mobile device management, and more.
Here lies the problem. Security vendors only look at the pathway or method the attacker is employing and not at the attacker's target. There can be multiple pathways or methods to reach a target and organizations looking to optimize security might find themselves in an endless game of whack-a-mole. Beyond just a serious risk concern, there is a large financial concern to buying solutions based on the attack vector. Oftentimes, organizations must purchase multiple security vendors to defend against each attack vector. Irrespective of how many solutions an organization purchases, a new attack vector will always be used to try to reach a target.
While this approach mitigates risks, it is neither a scalable nor effective approach to protecting against modern threats. Let's take another angle on this problem and ask a simple question. What are we trying to protect?
Every organization tries to protect its employees, executives, domains, sensitive information, trademarks, logos, and copyrights. In summary, every organization is trying to protect their assets. Why not consider an asset-centric approach instead? Why not consider a solution that can protect your executives on social media, the dark web, and third-party PII sharing sites, eliminating the need for three separate solutions: social media protection, dark web protection, and data protection?